Ambitiouz Entertainment has got to be doing something right. They score yet another massive with the music video of eMTee‘s smashing hit single titled “We Up”. Truth be told, this is one of the most beautiful music videos we have seen in recent times.

eMTee who’s real name is Mthembeni Ndevu might be a multi-award winning artiste or even the youngest rapper to have a platinum album in South Africa. However, this real OG doesn’t forget his roots and the music video of “We Up” is just too powerful, emotional and there wouldn’t be a lot of dry eyes after streaming its beautiful visuals.

It tells the story of a family’s challenges growing up. Especially the pain and struggles to grow into successful adults in later life. It was rounded off with a reunion feast that celebrates their eventual victory.

This is why it is of very little surprise that eMTee keeps doing his craft in the most amazing of ways. He keeps his head down, works hard and makes good music. The result? Hit songs such as “Pearl Thusi”, “Amamenemene”, and even “We Up”.

This music video is inspirational and motivational as well. These are the lessons we hope our youngsters can imbibe from their idols. The believe and faith that with hard work and dedication, they can also have their grass to grace stories of success.

We have had this beautiful flick on replay mode ever since it dropped and we still seem ready to vibe it even more into the weekend. You can also join in the mood and groove, simply stream and share your thoughts below.



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